| Here’s a quote from The Wrap on TV from May 26, 2011:
(The Wrap is an industry e-magazine.)
“Most of the broadcast networks are adding more sitcoms both in the fall and for mid-season. Is that a good strategy for drawing more viewers and a good one from an advertiser
viewpoint?
Billie Gold (vice president and director of programming research at media agency Carat): Comedies, if they hit, can be very profitable for the networks, especially on the back end of syndication.
The problem is ...
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